App Reputation Report

App Reputation Report

App Reputation Report - Winter 2014
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The Appthority® App Reputation Report for Winter 2014 provides an overview of the security risks behind the most popular mobile apps. For this report, Appthority analyzed the behaviors of 400 apps: the top 100 free apps and 100 paid apps for both of the most popular mobile platforms, iOS and Android.

Continuous app scanning and monitoring of the app ecosystem is extremely important as app titles in the top 100 are constantly changing. Beyond changing app titles, apps themselves change versions, creating a net new app, almost every month. For this reason, analysis of the top 100 apps at any given point in time quickly becomes stale if it is not continuously monitored and updated.

In this report, the Appthority App Risk Management Service analyzed the most recent list of the top 400 apps provided by Apple and Google for iOS and Android respectively. The findings wee then compared against the data collected in the Summer 2013 report (July). This comparison provides broader insight into the evolution of the app economy.

With more than a million apps in each of the Apple App Store and Google Play, mobile app developers face stiff competition to obtain the downloads they need to ultimately be successful. Appthority identified some notabletrends when comparing its findings fom the Winter 2014 report against the Summer 2013 report. Significantly, the top 100 paid titles remained more stable than the top 100 free titles, which experienced greater “churn.” As a result, developers who break into the top 100 in paid apps are rewarded with more staying power and brand recognition than they are with free apps.

App Reputation Report Highlights:

  • Overall, iOS apps (91%) exhibited more risky behaviors than Android apps (83%).
  • 95% of the top 200 free iOS and Android apps exhibited at least one risky behavior.
  • 80% of the top 200 paid iOS and Android apps exhibited at least one risky behavior.
  • 70% of the top 200 free iOS and Android apps allow location tracking. 
  • 56% of the top 200 free iOS and Android apps identify the user’s ID (UDID).



App Reputation Report - Summer 2013
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The Appthority App Report for Summer 2013 provides an overview of the security risks behind the most popular mobile apps. For this report, Appthority analyzed the behaviors of 400 apps: the top 100 free apps and 100 paid apps from the most popular mobile platforms: iOS and Android. Unlike the company's previous report (February 2013), where it examined the top apps in five categories, Appthority examined the top 100 free and paid apps, regardless of category.

application reputation

With more than a million apps in the Apple App Store and Google Play, app developers face stiff competition to obtain the downloads they need to ultimately be successful. app scanning App discovery is a huge problem and developers must also seek out new ways to generate revenue. Unfortunately, that comes at a cost to user privacy and security. While developers of paid apps will receive part of the initial download fee, free app developers are completely dependent on other revenue streams. In addition, developers often continue to support their users with new content and newer versions of the app for free.

Appthority's proprietary app scanning process reveals hidden risky apps behaviors. Leveraging the data found within it's extensive library of over 2 million scanned and analyzed apps, Appthority is able to collect valuable data that clearly shows trends and patterns within the app eco system and this data is used to generate the App Reputation Report.

App Reputation Report Highlights
- Overall, 83% of the most popular apps are associated with security risks and privacy issues.

- iOS apps exhibited more risky behaviors than Android apps overall.

- 91% of iOS apps exhibit at least one risky behavior, as compared to 80% of Android apps. 95% of the top free apps and 78% of the top paid apps exhibited at least one risky behavior.

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App Reputation Report – Winter 2013 Edition

The Appthority App Reputation Report provides an overview of the security risks behind 100 free iOS and Android apps. Appthority examined the differences between the Android and iOS app ecosystems; compared app behaviors across five popular app categories and looked at the developers behind these apps.

This report focuses on free mobile apps rather than paid apps. Free apps are more inclined to collect data on the user and share it with outside parties, such as ad networks or analytics companies, as a method of generating revenue. With no initial fee to download, free apps are also widely popular with consumers, who in turn bring those apps into the workplace. For this reason, Appthority analyzed the top 10 free apps across five common categories from the Apple App Store and Google Play.






App Reputation Report – Info Graphic July 2012

application reputation report app scanningAre Your Apps Behaving Badly?

This report takes a look at the top 50 free Android and iOS apps to see how they behave. You’ll discover that business apps did not behave much better than gaming apps. 100% of iOS and 93% of Android free apps can access some sensitive data. For the top free business apps, 93% of iOS and 80% of Android can access some sensitive data.

Also, we took a different approach to this quarter’s report and displayed the data visually in an info-graphic format.
View the Info Graphic >>