This week, we were happy to announce that Swisscom, one of Europe’s leading telecommunications providers, has released CheckAp, a Mobile App Risk Management powered by Appthority! The CheckAp service is essentially an app, available to both Swisscom and non-Swisscom customers, which provides users with in-depth information on millions of apps and their risky behaviors. Swisscom came to Appthority because they wanted to provide mobile users with in-depth risk analysis, beyond malware. Swisscom, being well informed, knew that malware is not the primary threat to user privacy or security on mobile devices, and also knew that Appthority’s global database of apps and app stores offers comprehensive coverage. And so began a beautiful partnership.

In less than six months, the Appthority-powered CheckAp has been downloaded more than 40,000 times across iOS and Android. The app is now a “Top 10” app for Swisscom with consistently high ratings and reviews.

In other news, a high-volume spam scam targeted iPhone users in New York City, Los Angeles, San Diego and Miami this week. Were you expecting it to hit Android users? Appthority would like to remind users, and the enterprise, that iOS has its risks too. And, here’s another interesting fact: Social media scams are platform-agnostic, which means that it doesn’t matter if mobile users have an iPhone or an Android, or a banana, if they take the bait, they’re in for it.

The campaign utilized Apple’s iMessage service specifically because it allows spammers to send any quantity of messages for free. This SMS spam came from a single company that promoted disreputable websites offering unbelievable deals on high-end goods from designers such as Louis Vuitton, Hermes, Gucci, Prada, Ray Ban, Michael Kors, and Tiffany & Co. That said, the shopaholic, or savvy consumer should notice several red flags indicating that it’s a scam. Odd names, peculiar URLs, domain registration info and low res product images are all indications of a trick. #NoFreeLunch.

Spam or any other unsolicited message could be used to convince a mobile user to reveal sensitive information about themselves or their organization. Mobile users should be cautious of SMS messages from unknown senders and bargains that seem too good to be true. Questionable SMS messages should be dealt with caution, discarded and preferably not opened. Social engineers thrive on end-user complacency. Appthority encourages the enterprise to create a safe and secure mobile workforce by discussing safe practices with employees and putting mobile app policies in place.

Thoughts or comments on this week’s news? Reach the Appthority team on Twitter at @Appthority, or click to tweet this post.