According to a recent Gartner report, 25 percent of companies risk damaging their reputation by taking advantage of consumer data without a full understanding of information trust issues.

Mobile app developers must pay closer attention to consumer data and treat it with the same protection and policy framework as other company information, even as companies harvest ever more types and amounts of consumer data from the explosion of mobile apps.

The growth of wearable computing makes it even more crucial that enterprises ensure mobile app data remains private and anonymized according to Gartner. An even larger variety of mobile apps connected to wearables is predicted to emerge in both the consumer and business markets. Everything from healthcare, fitness, entertainment and even field service applications can be expected in the near future. In fact, the firm predicts that by 2017 wearable computers will be responsible for 50 percent of all user interactions with applications.

With the average user already having an estimated 50-250 apps on their mobile device, the BYOA trend can only get bigger.

Forward thinking enterprises know that mobility empowers their workforces, but they also know they need deep visibility and enforceable app use policies to protect sensitive corporate data. This is especially true with traditional antimalware (especially antivirus) becoming less relevant in the mobile era.

Together with Mobile Device Management (MDM), Appthority’s App Risk Management Service uniquely enables employees to leverage all the value of mobility while mitigating the risk.

We’re excited to be a part of the 2014 MobileFirst Conference, MobileIron’s annual global get-together for users happening this week. Attendees will get a first-hand look at Mobile IT best practices, get hands-on training in technical labs, and learn from their peers in other organizations.

Let us know if you’re going to be there. We look forward to continuing the conversation around creating a safe and secure workforce for today’s enterprises. Reach the Appthority team on Twitter at @Appthority.