Appthority recently conducted a study to see what are the most common risks found in the most popular apps.

The study, dubbed the July 2012 App Reputation Report, examines the top 50 free iOS and Android apps. The App Reputation Report explores the developers represented in the top 50, outlines the app categories, and dives into risky behaviors these apps engage in, such as the ability to access one’s Calendar, Contact Book, Location, as well as the ability to share data with third party Ad Networks/Analytics companies.

The results were very interesting, specially considering that when an app can access sensitive personal data, it can also access sensitive corporate data like meeting information from calendars, corporate client lists from the contact book, and location of key executives in BYOD environments.

Report Highlights                                                                                                             

·       Both the iOS and Android app market are incredibly fragmented when it comes to developers. Among the top 50 free apps, 92% of iOS apps and 66% of Android apps are created by unique developers.

·       Gaming is the most popular app category overall, making up 50% of the top iOS apps and 20% of the top Android apps. Gaming also represents the category that has the most access to sensitive user data.

·       96% of iOS apps and 84% of Android apps have the ability to access sensitive information (ad networks and/or analytics, contact information, calendar details, or location) from the device.

·       While gaming apps tend to have more access to sensitive information, a vast majority of business apps used for business, healthcare, and finance also have visibility into that information.

To read the full report, please see the July 2012 App Reputation Report

For a great summary, please see our infographic: Are Your Apps Behaving Badly?

(other formats for infographic: here and here)

We hope you enjoy the report!  Thank you.